The Venture Skills Blog

When StumbleUpon started integrating there results into Googles they effectively changed the way I search. If I’m presented with 10 results I am now more likely to click through to a site with a StumbleUpon review and in particular if it has a friends review.
I have an inbuilt trust of stumblers even if they are strangers over Google strange that!
Given the choice I value a Stumblers opinion more then any ranking factors
The problem of course when that trust is abused, If I do a search for credit cards I’m presented with 3 stumbleupon reviews on the front page. Now I have to ask myself are credit cards sites really interesting enough to warrant a thumbs up? Even if it’s the best deal? particularly if they have just one stumble? Read the rest of this entry »

This is a plea to all those who would consider themselves Social Media Optimisers, Linkbaiters and Copywriters and perhaps maybe even those who consider themselves SEOs.
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Social Media users are becoming the stable bread and butter users of many blogs and professional link baiter’s but few people understand how diverse (or not) these groups are recently we have been putting our efforts into looking at not only how they interact with our sites but how social media users differ from “normal” traffic.
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It’s the question that has been keeping you awake at night, do you go for the full on Mullet or just the appearance of a Mullet with the Mulldina?
I know your problem I to have had the same sleepless nights and the answer is to use both in your social media campaign.
Please note no 80s TV idol was harmed during the writing of this post!
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