This is a plea to all those who would consider themselves Social Media Optimisers, Linkbaiters and Copywriters and perhaps maybe even those who consider themselves SEOs.
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Welcome to another edition of the almost seedy Stumbling Voyeur a dirty dark look at the stumbling habits of the rich and famous, but due to legal reasons we couldn’t post so you will have to make do with some of most well known bloggers as before our volunteers (in the looses sense) will have their dirty laundry on display for all to see.
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If you are serious about social networking (and not just studying it like me!) Then you need friends and do you know what all 100 Top Stumblers and 98/100 Top Diggers have in common?
That’s right they all use an avatar picture…
An avatar image is a strong visual brand and identity that people quickly associate with a person many bloggers know who Darren Rowse is, simply by the picture he uses as his avatar, Lyndon from SEO Cornwall is another good example with his distinctive red background. The power of brand and visual identities is simple people notice you. Recently I had a conversation with MegT an Australian Blogger (its her avatar shown) We had both started to notice that every where we went we bumped into each other, now we have interests in similar niches but the reason we noticed each other was down to the fact we both use the same avatar in every location and by doing so we both have recognisable profiles and a sphere of trust.
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Whether your an individual a company or a marketing/SEO company reputation management will become part of your business and business strategy, knowing what’s being said about you and your clients is not only important but in many business paramount.
Having decided that this is the case your question is how to best to keep and analyse your reputation and brand, you could
)I was doing the usual read of the feeds this evening and came across this post from SEOmoz and always a enjoyable read and this post was no exception regarding reputation management.
One of the points raised time and again regarding Reputation management is it ethical and morally correct? and as always you can take 2 views
1) You are manipulating not only your own site but other sites within the SERPs and therefore this is ethically wrong as you are effecting the natural order of Google!
2) urgh aren’t you an SEO company manipulating the search engines what you do?
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As we begin the start of our move to our new home, I thought I would discuss some of the problem and pitfalls of moving a blog to a new domain/site and how best to deal with these minor crisis’s. but before we start we need to think through the whole process and ask ourselves why we are moving.
Why are you moving?
When people first start a blog it normally starts on one of the free services such as wordpress.com or blogger, these services provide a great no risk way to get a blog of the ground and most people are busy with there first post in a matter of minutes. However as time marches on the limitations of these services start to appear, the ability to adapt the theme to the way you want or to add that really cool widget you saw on some one site starts to build. The answer is to set up a new site but how do you manage migration of visitors? This site was kept separate from the Venture Skills site to help gain multiple positions on SERP for our own brand, but it has grown into a nice budding community and now it’s time for it to rejoin the main site, when V3 is launched in the near future. So this series will act as the demonstration for the techniques discussed.
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del.icio.us
Now we are very lucky at Venture Skills to be able to pull on a copywriter for our clients (but I’m cheap scate so you get me for the blog) most sites are not so lucky, however there are hundreds of tutorials on writing good Linkbait out there some go deep into branding and how focus your users on pages and sites, some look to women magazines for help. What ever your method this is article is about what to do when it fails…
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Most SEO’s and reputation managers are technologists and heart, though some of the best are of course statisticians they do tend to deal with the very dry end of SEO space. I got asked the other day what tools and kit we use to manage reputations and optimize pages. So here is 7 technologies we use:
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Any regular reader of this blog will know about the Tim Nash Experiment but if your not familar with the concept then try this, The Tim Nash Experiment Explained.
Promoting the site,
Links
Getting people to link toyou can be a nightmare, but the simplest way is to simply ask sorry beg for links, and after my earlier boo boo with the wordpress.com blog I thought I could do with getting some good links going to timnash.me.uk by my calculations its due to hopefully come out of the sandbox in the next few weeks. So how to garner links well by offering something in return, in this case another link or two.
While perhaps we didn’t go in as deep as I would have liked with our Skypecast today we did get a couple of good points out which I thought I would share here along with some links.
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